Startup Series 13# – SEO Tools for Startups

Startup Series | 0 comments | by Ioana Paicu

Most startups can’t afford to spend loads of cash on building their customer base. As a consequence, their best bet is to make themselves noticed gradually. However, to boost your online visibility and let the world know about your business, your aim should be to grab people’s interest.

Why does my business need SEO tools for startups?

Search engine optimisation, or SEO, is vital if the goal is to grow exposure and build brand awareness. Whether you’re a small online boutique or an agency selling services, SEO matters because it helps you rank in the Google search engine. The higher you are on the engine, the better chances you have at a stable return on investment.

The problem is: startups don’t have a lot of money to spend. Very few can afford to hire a guru SEO specialist. If that’s you, you needn’t worry. The best SEO tools for startups might be just what you need to take your startup out of the shadow. Some of them are free; but if you’re serious about growing your startups, the perks of paid SEO tools are vast. Let us have closer look at some of the best out there.

Core features

What we love


Google Analytics

SEO tool that you can use to target your audience, choose keywords that match with your business, set up paid campaigns, and segment your visitor list.

Use it to collect valuable data traffic. Afterwards, leverage the information to see what you’re doing right in terms of SEO ( but also what doesn’t work).

E-commerce tracking

AdWords Integration for creating paid campaigns

SEO reports with Google Webmaster Tools

PS: when you set up an account in Adwords, Google may send you free vouchers to kick start your campaigns.


Long Tail Pro

Long-tail keywords are vital for SEO. This tool helps you choose the best phrases for your business so that you can target your audience the right way.

Long Tail Pro is a competent keyword research software that help you craft a killer SEO strategy.

Generates 800+ keywords.

Helps you determine page and domain strength

Real-time data filtering

Long Tail Pro helps you find the best keywords for SEO when you’re out of ideas.

Built-in Keyword Competitiveness (KC) metric

Newly released Long Tail Pro Cloud that helps you find keywords with the Unique KC feature

Annual Starter Plan – $25/month

Annual Pro Plan – $45/month

Annual Agency Plan – $98/month


All-in-one marketing toolkit for professionals.

SEMrush goes beyond basic SEO. The tool also helps with optimizing paid traffic, social media, and content.

It can also be used to gain insights into your competitors’ link building strategies, advertising, paid/organic search.

Technical SEO Audit

Team-based projects and customized reporting

Thorough backlink analysis

Video advertising research that teaches users how to make money with video marketing

Keyword research analysis

Keyword Magic Tool that provides excellent keyword ideas to match your business

PRO – $99.95/month

GURU – $199.95/month

ENTERPRISE – $399.95/month


Ahrefs is an excellent “backlink checker” tool that also covers SEO, keyword research, rank tracking and web monitoring.

It improves both digital marketing efforts and SEO through efficient link building; so that you can outrank the competition.

Free trial available

Organic search report – which helps you see exactly the keywords your competition ranks for

Great palette of tools, including Rank Tracker, Domain Comparison, Broken Link Checker, and more.

Lite – $99

Standard – $179

Advanced – $399

Agency – $999 (Subscribe up to 5 users)


Designed to help boost SEO performance in areas like search analytics, marketing, PPC, content marketing, and more; Serpstat is a tool you need to improve ranking and take down the competition.

Serpstat’s Analytics feature is great at determining the way your competitors attain ranking success.

Excellent keyword research tool that provides:

  • On-page audit
  • Content marketing ideation
  • Rank tracking
  • Competitor research

Backlink analysis report

An SEO ‘teacher’ that you can use to optimize your website for keywords and general SEO.

Plan A – $19.00/month

Plan B – $69/month

Plan C – $149/month

Plan D – $299/month

Search engine optimization (SEO) is your startup’s best friend. The SEO tools for startups we’ve presented are meant to help you drive more traffic, increase your ranking on search engines, maximize your advertising campaigns, expand your reach, and ultimately, boost your ROI. In case you need assistance getting started or making a choice, why not contact us? IT Enterprise is here with the best guidelines on how to enter the entrepreneurship realm. 

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