Start Up Series #7: Books for Startups

Software Development, Startup Series | 0 comments | by Shaz Ide

What is your most inspiring business book? As reading is to the mind what exercise is to the body, the adage goes, making a habit of reading regularly is something that many are missing out. As a busy entrepreneur, we’ve compiled a short list for you take a look at.

Five Inspiring Books Every Business Owner Should Read

Need ideas? Advice? Take a peek into the minds of some of the world’s most successful entrepreneurs. Whether you are launching or in the middle of growing your business, get a fresh outlook that can help shape your perspective on business (and life) with this reading list to start with:

TRACTION: How Any Startup Can Achieve Explosive Customer GrowthTRACTION: How Any Startup Can Achieve Explosive Customer Growth

Are you failing at creating that dream product? Building a successful company is tough and most fail to do so because they can’t get traction. To consistently grow and acquire new customers is a real struggle and getting traction is the only proof that you’re on the right path. This book will teach you 19 channels you can use to build a customer base, pick the right ones for your business, find opportunities to leapfrog your competition and more. If you are desperately in need of a good advice on how to sustain growth for your business, this book will just give you that.

About the Authors:

Gabriel Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn’t track you with over three billion searches in 2015. Previously he was the co-founder and CEO of Opobox, which was sold for $10 million.

Justin Mares is the former Director of Revenue at Exceptional, a software company that Rackspace acquired for 8 figures in 2013. He previously founded two startups (one acquired, one bust) and is now on his third.

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Failure is a natural part of life, and of business. Most startups fail but many of these failures could have been prevented. This bestseller takes you on stories and case studies with software companies and other dot com businesses. In this book, you will learn the wisdom behind the principles of lean manufacturing and continuous innovation to propel your brand to success. If you’re lacking in experience on creating and measuring business processes, you may find this book helpful.

About the Author:

Eric is the author of the popular blog Startup Lessons Learned and the creator of the Lean Startup methodology. He co-founded and served as CTO of IMVU, his third startup, which has today has over 40 million users and 2009 revenue over $22 million. An entrepreneur in residence at Harvard Business School and a frequent speaker at business events, he advises startups on business and product strategy using the Lean Startup approach.

The Art of the Start 2.0: The Time-Tested, Battle- Hardened Guide for Anyone Starting Anything

The Art of the Start 2.0: The Time-Tested, Battle- Hardened Guide for Anyone Starting Anything

How do you even start a company? This second rendition comes with the latest insights and practical advice that aspiring entrepreneurs will find helpful. If you’re looking for useful tips on social media, crowdfunding, cloud computing and more, this book may just be the best companion for you in starting a new venture. Don’t be afraid to explore those crazy ideas and use new tools effectively instead to create the business of your dreams.

About the Author:

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley). He was also the chief evangelist of Apple. He is also the author of The Art of the Start 2.0, The Art of Social Media, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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Steve Jobs

Almost everyone in the world knows who Steve Jobs is and how he put a dent to our universe with his inspiring life story. This book was written as an authoris   ed, self-titled biography by a former executive at CNN and TIME. The story of Apple’s prolific co-founder takes you on a roller-coaster ride from the highs and lows of his career. If you’re looking for that inspiration to help you find your way to innovative products for your business, you may just find that extra boost to help you push beyond the limits of your imagination.

About the Author:

Walter Isaacson is an American writer and journalist. He is the President and CEO of the Aspen Institute, a nonpartisan educational and policy studies organisation based in Washington, D.C. He has been the chairman and CEO of Cable News Network (CNN) and the Managing Editor of Time. He has written biographies of Steve Jobs, Benjamin Franklin, Albert Einstein, and Henry Kissinger.

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The $100 Startup

Imagine a life where all your time is spent on the things you want to do, would you take it? This book takes you on the journey to the uncertain path, of leaving that cubicle and into the future of working as your own boss. The rules of work have changed and you can run your business from almost anywhere. Take this eye-opener with you so you can tap into your passion, find out what it is that you do best, and leverage that natural talent in building a thriving business while living your life to the fullest.

About the Author:

Chris Guillebeau is a New York Times bestselling author and modern-day explorer. His first book, The Art of Non-Conformity, was translated into more than twenty languages. His second book, The $100 Startup, was a New York Times and Wall Street Journal bestseller, selling more than 300,000 copies worldwide. His latest book, The Happiness of Pursuit, was published in September 2014 and was also a New York Times bestseller.

Whether you’re reaching for an old-fashioned paperback or downloading an ebook, the benefits of reading a book helps make you smarter and wiser all the same. Think of it as a nice workout with the extra benefits. The more knowledge you have, the more power you will gain and the better analytical skills you can master that will enable you to make that dream work.

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Want to learn and read more on our start up series? Check out our previous post CRM tools here.

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