As creatures of habit, particularly as far as buying things are concerned, we trust products and brands that have proven to live up to our expectations. Today’s startups must strive to win over prospects and turn them into leads.
Whether we like it or not, people are not fond of change. They don’t want to switch from one brand to another when they already have a favourite. Market research tools are vital in today’s business environment. They matter because they can guarantee long-term success.
From buyer personas and product planning all the way to social media monitoring and customer service, knowing what happens beyond the company office is fundamental to success. The market changes constantly, meaning that it’s important to know thy customer. Here are some of the best market research tools you should be considering.
About | Core features | What we like | Price | |
| Google Keyword Planner is a FREE AdWords tool that gives you the information and metrics required to make your brand known to the masses. Startups can use it to look for the best keywords that match with the demands and purpose of their business. Also, it helps you get local, narrowing things down making sure your product reaches out to the right people. | Excellent keyword research tool Traffic forecast Statistics Volume data search & trends | FREE Very easy to use for non-tech startups Precise keyword metrics Helps boost ranking & traffic Helps business understand their customer | FREE |
| Platform for user testing videos, mobile apps, ad displays, and more. Userlytics incorporates a screen recording and webcam feature that you can use to compare user answers, as well as their reactions. | Picture-in-picture user testing videos Quality Assurance Review of Every Test User Testing Executive Summary Report Private Labelling of User Test Results Global Panel and Recruitment of B2C and B2Bd System Usability Scale (SUS), NPS and SEQ | Increase app & website conversion Teaches startups how to improve and perfect user experience Custom B2B and B2C user experience test recruitment around the world Complete verbal transcription User testing study design Usability results review analysis & recommendations | Flexible pricing DIY – 15 minutes max/session ($89/participant) Screener – 30 minutes max/session ($89/participant) + $450 for projects with 20 participants max Advanced Screener – 45 minutes/per session As low as $49/participant |
| Real-time social media monitoring & analysis tool that helps startups understand prospects Aggregates user generated content, thus allowing you to track and measure everything people say about your brand online (especially on social media) | 100+ social media channels including Facebook, Twitter, Google, Youtube, etc. Point-in-time social media analysis service, search, API, and daily alerts | Very easy-to-use market and research tool for small startups Tracks brand mentions in real time Monitors a wealth of social media channels to make sure you’re in the loop with everything people are saying about your business | FREE |
| Startups looking for honest feedback on their products and services should definitely use Survey Monkey. With the basic plan, which is free, you can craft the most efficient online polls and surveys | Custom long and branding 15+ types of questions supported Use automatic scoring to create quizzes Surveys can be sent out on mobile, through social media or the web – the choice is yours Custom reporting Enterprise-grade features with 24/7 premium support | Mobile app available, for both Android and iOS Integrated with partners such as Eventbrite, MailChimp, and lots more Excellent collaboration features which you can use to create, analyse, and edit your surveys Robust analytics to help you make data-driven decisions Real-time response, presentation-ready reports, and charts for easy sharing | Basic Plan – FREE Select – €35/month Gold – €400/month Platinum – €900/month |
| With nearly 10 years of experience in SEO optimisation, SEMrush makes online competition between companies seem transparent and fair-play. A leading marketing research service that helps businesses get insights into their competitors’ strategies – link building, advertising, paid and organic search | Organic research – check keywords your competitors use the most often and find new competitors that might put your brand at risk Advertising research – assess your main competitors’ ad strategies, ad copies, & keywords Backlinks – deep link analysis and link geolocation Essential SEM tool that helps you make the most of your marketing results | Complete blog audit Versatile SEO tool With SEMRush users have access to a comprehensive keyword research tool | Pros – $99.95/month Guru – $199.95/month Business – #399.95/month |
We’ve highlighted 5 of the best market research tools for startups. As soon as your target audience is gathered and properly organised, the next step is to collect as much customer insight as possible. Be resourceful and diligent, and decide on the tool that best matches with your company culture.
Need help? Get in touch. Let IT Enterprise come up with the smartest solutions for your business. Drop us a comment below and let us know which market research tool you like the most.
