As creatures of habit, particularly as far as buying things are concerned, we trust products and brands that have proven to live up to our expectations. Today’s startups must strive to win over prospects and turn them into leads.
Whether we like it or not, people are not fond of change. They don’t want to switch from one brand to another when they already have a favourite. Market research tools are vital in today’s business environment. They matter because they can guarantee long-term success.
From buyer personas and product planning all the way to social media monitoring and customer service, knowing what happens beyond the company office is fundamental to success. The market changes constantly, meaning that it’s important to know thy customer. Here are some of the best market research tools you should be considering.
What we like
Google Keyword Planner is a FREE AdWords tool that gives you the information and metrics required to make your brand known to the masses.
Startups can use it to look for the best keywords that match with the demands and purpose of their business.
Also, it helps you get local, narrowing things down making sure your product reaches out to the right people.
Excellent keyword research tool
Volume data search & trends
Very easy to use for non-tech startups
Precise keyword metrics
Helps boost ranking & traffic
Helps business understand their customer
Platform for user testing videos, mobile apps, ad displays, and more.
Userlytics incorporates a screen recording and webcam feature that you can use to compare user answers, as well as their reactions.
Picture-in-picture user testing videos
Quality Assurance Review of Every Test
User Testing Executive Summary Report
Private Labelling of User Test Results
Global Panel and Recruitment of B2C and B2Bd
System Usability Scale (SUS), NPS and SEQ
Increase app & website conversion
Teaches startups how to improve and perfect user experience
Custom B2B and B2C user experience test recruitment around the world
Complete verbal transcription
User testing study design
Usability results review analysis & recommendations
DIY – 15 minutes max/session ($89/participant)
Screener – 30 minutes max/session ($89/participant) + $450 for projects with 20 participants max
Advanced Screener – 45 minutes/per session
As low as $49/participant
Real-time social media monitoring & analysis tool that helps startups understand prospects
Aggregates user generated content, thus allowing you to track and measure everything people say about your brand online (especially on social media)
100+ social media channels including Facebook, Twitter, Google, Youtube, etc.
Point-in-time social media analysis service, search, API, and daily alerts
Very easy-to-use market and research tool for small startups
Tracks brand mentions in real time
Monitors a wealth of social media channels to make sure you’re in the loop with everything people are saying about your business
Startups looking for honest feedback on their products and services should definitely use Survey Monkey.
With the basic plan, which is free, you can craft the most efficient online polls and surveys
Custom long and branding
15+ types of questions supported
Use automatic scoring to create quizzes
Surveys can be sent out on mobile, through social media or the web – the choice is yours
Enterprise-grade features with 24/7 premium support
Mobile app available, for both Android and iOS
Integrated with partners such as Eventbrite, MailChimp, and lots more
Excellent collaboration features which you can use to create, analyse, and edit your surveys
Robust analytics to help you make data-driven decisions
Real-time response, presentation-ready reports, and charts for easy sharing
Basic Plan – FREE
Select – €35/month
Gold – €400/month
Platinum – €900/month
With nearly 10 years of experience in SEO optimisation, SEMrush makes online competition between companies seem transparent and fair-play.
A leading marketing research service that helps businesses get insights into their competitors’ strategies – link building, advertising, paid and organic search
Organic research – check keywords your competitors use the most often and find new competitors that might put your brand at risk
Advertising research – assess your main competitors’ ad strategies, ad copies, & keywords
Backlinks – deep link analysis and link geolocation
Essential SEM tool that helps you make the most of your marketing results
Complete blog audit
Versatile SEO tool
With SEMRush users have access to a comprehensive keyword research tool
Pros – $99.95/month
Guru – $199.95/month
Business – #399.95/month
We’ve highlighted 5 of the best market research tools for startups. As soon as your target audience is gathered and properly organised, the next step is to collect as much customer insight as possible. Be resourceful and diligent, and decide on the tool that best matches with your company culture.
Need help? Get in touch. Let IT Enterprise come up with the smartest solutions for your business. Drop us a comment below and let us know which market research tool you like the most.Tags: market research, market research tools, market research tools startups, startup series