Are Websites Still Relevant? And How to Keep Yours Pertinent

Website Design | 0 comments | by Erin Quilliam

As we are now well and truly immersed in the Digital Age, the opportunities available to showcase your business online have grown exponentially in the last few years. With the rise of the likes of social media, are websites still relevant?

We argue that they are, and will be for the foreseeable future.

Websites cultivate authorityWebsites Are How You Cultivate Authority

Websites give you the opportunity to showcase your brand online, with complete control over the content and how it is managed. Creating a website also allows you creative freedom. It enables you to use whatever shapes, colours, animation, and design you would like to. This allows you to cultivate a far more unique and engaging presence than the uniform profiles of social media, where options for customisation are limited. It also means that you can showcase your business in a way that emphasises your brand which will lead to greater brand recognition.

Websites are relevant still thanks to the power of SEOYou Need a Site to Make the Most of SEO

The power of search engines is still huge and will be for some time to come. (Unless anyone thinks they can topple Google’s empire.)

Good SEO is vital for your site to appear in searches. This is vital in connecting customers with your business. The top factors that contribute to appearing in search results are all related to websites. Therefore to leverage the power of search and the thousands of potential customers using it, you need to have your own domain. This alone means that websites will remain relevant in the future.

If your website doesn’t seem to be visible in searches, you can make use of SEO to improve your site’s visibility and credibility. If you want to identify ways your website can be improved, you can request a free website MOT. Get in contact today to take advantage of our free website MOT service, which will highlight ways you can improve your site’s visibility.

If you’re not sure about the power of SEO, stop and think about the last time you searched something. Probably today. But when was the last time you looked beyond the first page of results? A much longer time ago, I bet. Apart from paying for ads, the only way to climb those search rankings is with good SEO.

Social media can't be controlled the way your website can beSocial Media is Marvelous, but You’re at its Mercy

Social media has changed the landscape of digital marketing in the last few years. Although they can offer a lot for a business, you cannot rely on it to be the core of your online content. This is because you do not have ownership or control of the platform. 

This means that the platform can change their policies, regulations, and algorithms in an instant. Depending on the changes, this could have a beneficial or detrimental impact on your business. To have full control and ownership of your content, you need to have a website.

Recently, many marketers have noticed leveraging their brand on social media has been becoming more difficult. In fact, only 48% believe they see any ROI from their social media strategy. And as policies change, and there’s a push for further regulation of social media, some may find it even more difficult to see the results they want.

Websites have an analytical advantageWebsites Have an Analytical Advantage

Another problem with social media is that the platform owns and controls all of the data they collect about your visitors. This makes it incredibly difficult to gather any insight into who sees your pages, how they interact with them, and their value. Being unable to access this sort of analysis makes it near impossible to develop an effective plan for the future.

However, a website allows you to track the movement and activity of your online visitors. This allows you to understand key insights such as where they travel to your site from, how they access it, where they’re from, and what they want to do. Data like this is invaluable for understanding what is and isn’t working, and help you develop a more effective digital marketing strategy for the future.

Conclusion

Websites are still relevant, and definitely still have a place in 2019. The online landscape would be vastly different without websites. They are still the most complete way to showcase your brand online. If you don’t have a website, or a well designed and optimised one, your business is at risk of being left behind.

I say this because it only takes 0.05 seconds for someone to make an opinion about a website. To make the most of this window of opportunity, you need a great design.

Download The Ultimate Website Design Checklist for free, and learn how to make the most of your website and ensure it is still relevant, successful, and captures the interest of your visitors.

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